E-Commerce Foundations: Build Your Online Store
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Module 1: Store Strategy
Module outcome: Choose a focused product offer and understand the intended customer.
Module 2: Product Pages that Inform
Module outcome: Create clear product information that helps shoppers decide.
Module 3: Checkout and Fulfillment
Module outcome: Map a reliable checkout, payment, and delivery experience.
Module 4: Attracting and Retaining Customers
Module outcome: Plan sustainable acquisition and retention activities.
Module 5: Store Launch and Optimization
Module outcome: Evaluate a store launch using customer experience and meaningful metrics.
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