SEO and Content Strategy for Beginners

Wishlist Share

About Course

Search engine optimization begins with useful pages that answer real questions. Learn to identify search intent, organize topics, write clear titles and descriptions, and help visitors navigate related content. The course covers both traditional search and AI-assisted discovery without promising rankings or suggesting shortcuts that sacrifice content quality.

Follow a beginner-friendly path through five modules and 15 lesson outlines. Each lesson identifies three focused study topics, helping you connect the ideas to practical decisions in your own setting.

Course Project: Create an SEO content plan for a small website, including a topic map, one page brief, metadata, internal links, and a measurement plan.

Show More

What Will You Learn?

  • Explain search discovery and connect content to user intent.
  • Build a content plan around useful, distinct page purposes.
  • Improve page titles, descriptions, headings, and links for clarity.
  • Recognize technical and credibility issues that can limit search performance.
  • Use search performance data to guide content improvements.

Course Content

Module 1: How Search Discovery Works
<p><strong>Module outcome:</strong> Explain search discovery and connect content to user intent.</p>

Module 2: Planning Helpful Content
<p><strong>Module outcome:</strong> Build a content plan around useful, distinct page purposes.</p>

Module 3: On-Page SEO
<p><strong>Module outcome:</strong> Improve page titles, descriptions, headings, and links for clarity.</p>

Module 4: Technical and Trust Foundations
<p><strong>Module outcome:</strong> Recognize technical and credibility issues that can limit search performance.</p>

Module 5: Measuring and Maintaining SEO
<p><strong>Module outcome:</strong> Use search performance data to guide content improvements.</p>

Student Ratings & Reviews

No Review Yet
No Review Yet

Want to receive push notifications for all major on-site activities?

✕
Scroll to Top