SEO and Content Strategy for Beginners
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Module 1: How Search Discovery Works
Module outcome: Explain search discovery and connect content to user intent.
Module 2: Planning Helpful Content
Module outcome: Build a content plan around useful, distinct page purposes.
Module 3: On-Page SEO
Module outcome: Improve page titles, descriptions, headings, and links for clarity.
Module 4: Technical and Trust Foundations
Module outcome: Recognize technical and credibility issues that can limit search performance.
Module 5: Measuring and Maintaining SEO
Module outcome: Use search performance data to guide content improvements.
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